Booze & Baccy. Still Strong, A Decade On…
Some fragrances chase trends. ‘Booze & Baccy’ was born from something deeper. Over the 10 years since its launch, Captain Fawcett’s bold Signature Series ‘Booze & Baccy’ Eau De Parfum, co-created with Mr Ricki Hall, has become the signature scent for men who walk their own path.
Conceived as a tribute to Ricki’s Dad, it carries an unwavering presence of legacy and pride. Strong, powerful and unapologetically masculine, ‘Booze & Baccy’ lingers not simply on skin, but in memory and time.
And it’s not just a best-selling men’s fragrance. It’s an award-winner that continues to dominate.
Captain Fawcett is proud to announce ‘Booze & Baccy’ has won ‘Best Fragrance’: Highly Commended in the prestigious Pure Beauty Global Awards 2025. Huzzah!
The world’s Best Fragrances
The Pure Beauty Global Awards are extremely competitive, celebrating the very best in the Beauty industry with 2025 seeing their biggest year for entries since the Covid-19 pandemic. Close to 800 products from high profile contenders were submitted for consideration by the expert judging panel who noted a record-breaking year for dynamism in terms of ingredients, packaging, formulation and beyond.
Joining global industry leaders at the historic Waldorf Hotel in central London, Richie Finney aka Captain Fawcett’s Right Hand Man, attended the Pure Beauty Global Awards Ceremony with the Captain’s marketing champion Jenna Leake.
Captain Fawcett’s ‘Expedition Reserve’ Hair Powder was also picked as a Finalist, adding the Pure Beauty Global Awards to this hero product’s run of Awards success. Reaching the Finals in both Cosmoprof Worldwide 'Oscars of Beauty' and the Pure Beauty Awards 2024, this versatile Powder is a must-have for barbershops and hair salons who offer their clients the very best in Hair Styling.
Why discerning men keep choosing Captain Fawcett
As the second half of the year begins, it’s clear that men of style and substance are increasingly choosing high-quality, long-lasting products that combine luxury with real value. Captain Fawcett continues to forge ahead, proudly independent, rooted in genuine craft and guided by an innate instinct for what modern men truly want: authenticity, distinction and performance that lasts.
Unmatched performance. Still strong, a decade on.
Discover the scent that defines individuality.
LEARN MORE ABOUT BOOZE & BACCY
Captain Fawcett’s very first Signature Series collaboration was born from mutual respect. Created with Ricki Hall, one of the world’s most sought after male models, the ‘Booze & Baccy’ range is a perennial best-seller and the preferred Signature Scent of gentlemen, dandies and rebels across the world. Now, almost a decade after its launch, Captain Fawcett’s 'Booze & Baccy' Signature Series Eau De Parfum continues to hold its own, standing proud of changing tastes and fickle fashions, its popularity growing stronger with every passing year.
What the secret of a best-selling male fragrance?
Assuredly masculine, 'Booze & Baccy' commands attention. Created by a son as a tribute to his Dad, 'Booze & Baccy' is about the day every boy waits for, even if he doesn’t know it yet. A day when he steps out from his old man’s shadow and takes the wheel of his own destiny. In that moment, he salutes the father who taught him to stand tall and face the world with honour.
'Booze & Baccy' unfolds with Honeyed Tobacco Leaf trailing smoke through zesty Orange and fresh Bergamot, splashed with Bay Rum, shot through with sensual Galbanum, white Thyme and cool Coriander, held by warm Maple, Vanilla Bean and aromatic Frankincense.
Over the years, collectible limited-edition bottle caps, such as a nod to Ricki’s Dad’s classic Dunhill cigarette lighter, have celebrated the evolution of Booze & Baccy, while staying true to its roots. Each iteration is a fresh chapter of a story unfolding over time, tracing the moments good men pass into legend.
Scent notes:
Top notes: Bay Rum, Orange and Bergamot
Heart notes: Galbanum, White Thyme and Coriander.
Dry down: Maple and Vanilla Bean with Frankincense and honeyed Tobacco Leaf.